Advertiser program application tips

This article shows affiliates our tips and recommendations to consider before applying to advertiser programs.

1. Are all your traffic sources and social media accounts listed in your account? 

Before applying to any program, it is crucial for affiliates to list all the traffic sources and social media accounts they plan to use for promoting the advertiser. Failing to do so can result in voided commissions. For example, if a transaction occurs from an unlisted traffic source, it may violate program terms, and the advertiser might not pay commission on those sales. We require full transparency to ensure a successful and long-lasting partnership with advertisers on our network.

2. Is Your New Traffic Source Approved?
If you are adding a new traffic source, make sure it is approved before applying to any advertiser programs. Only approved traffic sources will be visible to advertisers and can be used in your application.

For guidance on adding traffic sources to your account, please refer to our here. 

3. Do you have a media deck uploaded? 

Adding a media deck or one-pager to your account is extremely beneficial as helps advertisers have all the information needed to clearly understand how the affiliate operates, how they can partner and the opportunities available. Having one uploaded into your account will increase the chances of being approved onto advertiser programs. Additionally, this is a way for affiliates to showcase themselves to brands and is a stepping stone for building a closer relationship to the brand.  

For more information on what a media kit is and what it should include, please visit our Help Centre article here. 

4. Have you filled in the About Us field in your account settings? 

The About Us field in your account is vital as it provides advertisers with a better understanding of who you are, what you do, and how you plan to promote their products. This overview is visible to advertisers when you apply to their program, so completing it will significantly improve your chances of approval.

For help on how to fill in the About Us field in your account, please visit our Help Centre article here. 

5. Know your audience

Before applying to an advertiser program, it’s essential to assess whether your audience aligns with the advertiser’s target market. Consider these questions:

• Where is most of your traffic coming from?

• Who is your target demographic?

• What products or services have your audience shown interest in and converted on previously?

• Are the advertisers you wish to promote aligned with your niche or vertical?

If there’s a mismatch between the advertiser’s target demographic and your audience, it could result in a declined application.

6. Optimise Your Affiliate Account

We strongly recommend optimising your affiliate account before applying to any advertiser programs. A well-optimised account will increase your chances of being accepted by advertisers. To learn how to optimise your affiliate account, please refer to our here.