Glossary

Learn the definitions and relevant terminology of partnership marketing.

• Multi-factor authentication
• Affiliate Marketing Definitions
• Deal aggregator
• Product aggregator
• Click-through rate (CTR)
• Click-through
• What are coupons
• AdSense
• Widgets
• Deep link
• Banner
• On-site abandonment
• Cart abandonment
• Video affiliate
• CPA networks
• Loyalty affiliates
• Email marketing
• Display network
• Media buying
• Content syndication
• Content Site
• Ad networks
• Media Brokers
• Return on Advertising Spend (ROAS)
• Social search
• Mobile search
• Coupon site
• Blog
• Directory site
• Price comparison websites
• Cashback site
• Advertiser
• Adwords
• Earning per click (EPC)
• Impression
• Cost per click (CPC)
• Cost per action acquisition (CPA)
• Commission
• Conversion rate (CR)
• Browser
• Autoresponder
• Affiliate network
• Affiliate manager
• Affiliate
• Pay-per-sale
• Pay-per-lead
• Performance-based marketing
• Pay-per-click
• Merchant
• Return on investment (ROI
• Average order value (AOV)
• Average commission (AC)
• XML
• Direct linking
• Linking via landing pages
• Domain parking
• Click active affiliate
• Transaction active
• HTML code
• Post view (PV)
• Post impression
• Affiliate agreement
• View through tracking
• Affiliate link
• Cookie period
• Clickless tracking
• Cookie
• Pending validation
• Manual approval
• What is an IP address?
• API
• Third-party tracking
• Tracking code
• Unique click
• Validated sales
• Void sale
• What is Awin?
• Types of authentication apps