---
title: HTML code
description: Refers to the lines of code that an affiliate places on their web page(s) for linking to the merchant's site.  This HTML code contains the unique identifier that identifies the traffic as coming from
---

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# HTML code

Refers to the lines of code that an affiliate places on their web page(s) for linking to the merchant's site.  This HTML code contains the unique identifier that identifies the traffic as coming from the Affiliate's web site.

 

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    - [Partnership Types and Strategies](https://help.commissionfactory.com/advertiser?hsLang=en#partnership-types-and-strategies)
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