---
title: Return on investment (ROI
description: Stands for 'Return on Investment' and is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.  It directly measures th
---

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# Return on investment (ROI

Stands for 'Return on Investment' and is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.  It directly measures the amount of return on a particular investment, relative to the cost of the investment.

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