What type of affiliate are you?

There are many different types of affiliates, this article will help you choose and understand which type of affiliate you are.

The below affiliate types will help you decide which primary traffic channel best suits you. 

To edit the Primary Traffic Channel in your account, you can do so by going to Settings > Traffic Sources, at the top of the page you will find a dropdown with a list of the different affiliate types you can choose from. Once selected, please hit Save.  


A comparison shopping website, sometimes called a price comparison website, comparison shopping agent, or comparison shopping engine is a vertical search engine that shoppers use to filter and compare products based on price, provider, and other comparable measures.


A website that publishes text and visual content. It may include text, images, sounds, videos, and animations. A few examples include blog sites, news websites, and online magazines.


Display advertising involves paying for ad space on a web page or domain through a third party and serving banner ads to the web page's audience. 


Email marketing is the targeting of consumers through electronic mail (email). In general, email marketing is a more evolved, digital form of traditional direct mail marketing.


Loyalty affiliates monetize their membership base through advertiser promotions and increased rewards. A membership base might be employee benefits programs, shopping points, charity/club focused, and more. 


A traditional affiliate network (e.g. Commission Factory) is functioning as a mediator between merchants/advertisers and affiliates/publishers. However, in this case, sub-networks are working as yet another link in the chain between the merchant and the affiliate. The sub-network acts as the affiliate and the sub-network’s affiliates act as sub-affiliates to a merchant’s program.


A website that promotes and incentivises its audience with offers and/or coupons that can be redeemed on an advertiser’s website.


Recovery aims to retain sales for a merchant by re-engaging the consumer through on-site technology, email marketing, or retargeting. 


Search affiliates are affiliates who conduct Pay-Per-Click search engine advertisements or Search Engine Marketing (SEM) campaigns on behalf of the merchant. These affiliates must first have direct approval from the merchant in order to conduct PPC or SEM activity. 


Social Media is primarily desktop or mobile phone-based applications and tools built to share information among people. Social media includes popular networking websites, like Facebook, Instagram, and Twitter. A couple of examples of social affiliates includes influencers and vloggers.


Software affiliates are affiliates who conduct their promotional efforts via their own browser extension or on-site technology. 


For information on adding traffic sources to your account, please see our Help Centre guide here