This is a short guide that explains what last click refers to in the affiliate industry.
Last click refers to the last affiliate link a user engaged with before purchasing from a brand's website.
The affiliate industry primarily operates on a last-click model, this means the affiliate who was engaged last before the transaction occurred will be awarded the sale.
The consumer journey is broad and different for everyone which can mean there can be at least one or multiple touchpoints along the way before finally transacting.
For more information on how to create tracking links, please see our Help Centre guide here.