Affiliate programs can be a powerful tool for driving sales and increasing brand visibility. However, attracting new customers to your affiliate program can require a strategic approach. With the right strategy, you can effectively capture the attention of new customers and drive more traffic to your site. We have listed out some ways you can attract new customers to your brand via affiliates.
- Create Compelling Offers
Creating enticing offers or promotions is key to capturing the attention of new customers. Providing publishers with exclusive codes and compelling deals specifically for new customers will help attract buyers to your brand, giving you a competitive edge over brands.
- Introductory voucher offers e.g. Get 10% off on your first order
- One time code for first time buyers
- Exclusive codes for affiliates including influencers
- Referral bonuses e.g. affiliates who bring in a total of 10 New customers a month get a higher CPA for the following month
Setting clear goals and rewarding your affiliates who have successfully achieved your targets shows you recognise and appreciate their partnership. It not only strengthens your partnership but also opens up the possibility to negotiate optimisation opportunities during peak periods. By setting goals like this it clearly shows affiliates what your key KPIs are for the program. When affiliates understand what you want to achieve it's easier for them to help feed into your brand goals.
- Share a weekly/monthly/quarterly newsletter on best-selling products via the Message Centre
No-one knows your brand as well as you do! Affiliates promote many different brands and verticals on Commission Factory, and it is easy to miss out on promotional updates at times. By sharing a personalised newsletter, you have a direct line of communication to share your top products and ensure better affiliate engagement. Sharing with them information about what products or categories tend to sell best or best with new customers will help them promote your brand better.
- Provide a higher Commission rate for New Customers
Affiliates typically will increase their efforts when they know they can earn more bringing in new customers which can lead to increased brand visibility. It’s important to reach out to the publisher about changing commission rates to ensure they are able to work with a split commission structure. Some affiliates lend themselves well to new vs return customer rates such as cashback and loyalty websites as they can use the commission and share it as cashback or points to their customer base therefore enticing new customers with a special rate for them.
Please note, there are certain requirements when wanting to set up new customer commission rates:
- Advertiser must have access to either Grow or Elevate Technology plan; and
- Advertiser is passing back customer data in their tracking set up, meaning this data is accurate.
If you would like more information on how to action any one of these suggestions, kindly reach out to your respective account contact. If you are looking to upgrade your technology plan, please click this link: Technology Plans Guide