Cookie length

The industry standard cookie length is 30 days, although most sales tracked by Commission Factory are made within 24 hours of the cookie being placed on the click. This means that for most advertisers extending their cookie length to 30+ days would have little financial effect in terms of the commissions paid out. However, the act itself of extending the cookie length, especially if this exceeds those of your nearest competitors, could encourage an affiliate to start promoting your business.