Benchmark Reports FAQ

Find out answers to common questions about benchmark reports

What are benchmark reports?

Benchmark reports allow advertisers and agencies to compare program metrics and performance against the industry average. Some metrics include conversion rate benchmarking, performance comparisons, return on ad spend, commission rate, and more.

Which technology plans can access benchmark reports?

All advertisers on Core, Grow and Elevate can access benchmark reports. 

Can you download the benchmark reports?

Yes, all advertisers can download the reports. The report will download as CSV data, which will contain each of the chart types individually. The CSV files will be contained within a ZIP folder. 

Why can't I see any data when I click "Benchmarking" under Reports?

To ensure reports are informative, actionable and meet compliance standards the following criteria must be met:

  • A minimum of 5 advertisers total must be present in a category.

  • The maximum market share for a single advertiser must not exceed 25% of the total sales value (on the Commission Factory platform).

  • Opt-in - you must remain opted in to include your data in the benchmark reporting data set. 

If you fall within a category that does not meet the above compliance standards, you will see the below empty state when trying to access the benchmarking report.

Empty state-Compliance[Advertiser]

What does "Size of industry" refer to?

  1. Total affiliates - Total unique affiliates joined to all advertiser programs in the same vertical.
  2. Click active affiliates - Total unique affiliates joined to all advertiser programs in the same vertical that have driven clicks within the last 90 days.
  3. Transaction active affiliates - Total unique affiliates joined to all advertiser programs in the same vertical that have driven sales within the last 90 days.

What program metrics are included?

  1. Average order value (AOV) - The sum of transaction value divided by the count of transactions.

  2. Cost per action - The sum of commission and override divided by the count of transactions.

  3. Conversion rate - The sum of transactions divided by the sum of clicks.

  4. Return on ad spend (ROAS) - The sum of sales value divided by the sum of commissions and override.

  5. Effective cost per click (ECPC) - The sum of commissions and override divided by the count of clicks.

  6. Commission rate - The sum of commissions divided by the sum of sales value.

  7. New customers - The sum of transactions attributed to "New customers" divided by total transactions.

  8. Return customers - The sum of transactions attributed to "Return customers" divided by total transactions.

How are performance metrics measured?

The table under "Performance metrics" depicts quarter-on-quarter or year-on-year totals for your program's average and industry average. This report does not compare your data to the industry average but rather a side-by-side view of core metrics over a custom comparison period.

  1. Clicks

  2. Impressions

  3. Transactions

  4. Sale value

  5. Commissions

  6. Total cost - Sum of override and commissions

  7. Override

By default, this chart will load the previous quarter's YoY comparison.