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      Benchmark Reports FAQ

      Find out answers to common questions about benchmark reports

      What are benchmark reports?

      Benchmark reports allow advertisers and agencies to compare program metrics and performance against the industry average. Some metrics include conversion rate benchmarking, performance comparisons, return on ad spend, commission rate, and more.

      Which technology plans can access benchmark reports?

      All advertisers on Core, Grow and Elevate can access benchmark reports. 

      Can I download the benchmark reports?

      Yes, all advertisers can download the reports. The report will download as CSV data, which will contain each of the chart types individually. The CSV files will be contained within a ZIP folder. 

      Why can't I see any data when I click "Benchmarking" under Reports?

      To ensure reports are informative, actionable and meet compliance standards, the following criteria must be met:

      • A minimum of 5 advertisers total must be present in a category.

      • The maximum market share for a single advertiser must not exceed 25% of the total sales value (on the Commission Factory platform).

      • Opt-in - you must remain opted in to include your data in the benchmark reporting data set. 

      If you fall within a category that does not meet the above compliance standards, you will see the below empty state when trying to access the benchmarking report.

      Empty state-Compliance[Advertiser]

      Have questions about the reporting metrics?

      Visit this article to learn more.