Boosting Performance with Supplier-Funded affiliate campaigns

Supplier-funded campaigns within the affiliate channel present powerful growth opportunities for both advertisers and suppliers. These campaigns not only unlock additional budget but also drive performance and innovation across your partner ecosystem

How Advertisers can get started

1. Review existing supplier agreements

  • Check whether stocked brands offer trade marketing, co-op budgets, or digital promotional support.

  • Look for clauses that allow budget allocation to digital marketing or affiliate campaigns, beyond traditional above-the-line (ATL) media.

2. Build a campaign brief

Share this with your Commission Factory representative (or directly with partners):

  • Campaign goal (e.g. sales uplift, awareness, new customer acquisition)

  • Target product, service or brand

  • Available budget

  • Campaign dates

  • Any conditions: e.g. brand guidelines, creatives/assets, payment terms, reporting needs, partner restrictions

3. Ensure technical requirements are met

Depending on how you’d like to track and incentivise:

  • SKU-level tracking – required for product-level commission visibility

  • Product datafeed – needed for brand or category-based commission structures

  • Custom publisher tracking – such as unique IDs or specific parameters, for advanced reporting

Advertiser benefits

    Access additional budget
    Tap into incremental budgets from suppliers. Ideal for campaign amplification, experimentation, or testing new strategies.

    Enhance partner testing & diversification
    Use supplier funding to explore new partner types—such as influencers or content publishers—or to reward high-performing partners. This helps expand reach, discover new audiences, and optimise partner mix.

    Unlock revenue growth
    Funded campaigns can generate sales that wouldn't be achieved through standard affiliate activity alone. Additional placements and exposure can significantly boost performance.

    Increase brand awareness for stocked products
    Raise the visibility of specific supplier products (e.g. promoting Philips shavers on Shaver Shop) and drive awareness where it matters—within a trusted retail environment.

    Gain campaign learnings & insights
    Capture actionable data on what works best—by product, partner type, message, or incentive. These learnings can guide future co-branded initiatives or in-house strategies.

    Supplier Benefits

    Increased brand awareness at point of conversion
    Feature products within a retailer’s own ecosystem and affiliate partner networks—trusted spaces where consumers are actively shopping.

    Performance-based revenue growth
    Generate measurable sales outcomes with every dollar tracked and optimised across campaigns.

    Leverage retailer relationships
    Gain access to a vetted network of affiliates and publishers who are already proven, brand-safe partners within the retailer’s program.

    Transparent, trackable results
    Access real-time attribution and performance reporting, giving full visibility into ROI and partner performance.

    Cost-effective market penetration
    Affiliate activity can outperform traditional media on return-on-ad-spend (ROAS), particularly for digital-focused campaigns.