Referrer Policy Implementation Guide

Why is this important? 

Ensuring the correct referrer policy is implemented is critical for accurate tracking and attribution. Without it: 

• Referrer data may be lost, affecting the ability to track where traffic is coming from. 
• Conversions may not be properly attributed, impacting performance reports. 

To avoid these issues, follow the steps below. 

1. Tracking Links: Use the Correct Referrer Policy

All tracking links must include the referrerpolicy attribute set to no-referrer-when-downgrade.

Correct Tracking Link Format: 

If you generate tracking links manually or use third-party tools, ensure this attribute is included to avoid tracking disruptions. 

2. Intermediate Redirects: Use 302 or 307 Redirects

If you use an intermediate redirect before sending traffic to Commission Factory, it must return a 302 Found or  307 Temporary Redirect  status code with the correct Location and Referrer-Policy headers. 

Correct Redirect Example: 

Or 

Note: The redirect must not be implemented by returning a status 200 OK  and then using some other mechanism to perform the redirect (such as JavaScript or "HTTP Refresh").