Promotional Methods Glossary

Below is a glossary of the "Promotional Methods" listed in the Program Terms section of your account. It describes the different affiliate types with examples.

Content Site

A website with written content. This could be about any topic (fashion, sports, tech)

Coupon Sites

A coupon site promotes online coupons that can be redeemed on an advertiser’s website.

Blog Site

A website with written content, mostly on blogging sites such as blogger, tumblr, WordPress etc. This could be about any topic (fashion, sports, tech)

Directory Site

A directory is an online index of websites organized by category and alphabetically, similar to a phone book's yellow pages. 

Content Syndication

Content syndication is the process of pushing a blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail (e.g. coupon sites featuring deals on news websites). An example would be the partnership between Buckscoop and the Organised Housewife.

Product Aggregator

A product aggregator is a website (that does not produce or warehouses any item) that collects (aggregates) information on products from several competing sources. A product aggregator allows easy matching of prices and specifications. FashionLane would be an example of a product aggregator.

Deal Aggregator

A deal aggregator is a site that collects (aggregates) information on deals from several competing sources. A deal aggregator allows easy matching of prices and specifications on deals. Examples of Deal Aggregators are Coupilia and FMTC, who are pulling deals from different networks and advertisers and pushing them out to their partners websites.


Media Buying

Media buying differs from “earned” or “owned” media. It falls into the “paid” media category. Media buying is the acquisition of media real estate for the most advantageous spaces and timeslots. Purchasable media options online are mostly banner ads.

Display Network

Display Networks allow people to match (banner) ads to websites or mobile. Targeting can be set up to match ads to the most relevant Display Network sites based on their topics, interested audiences, demographics, and more. Retargeting falls under the Display Network category as well. Cybba is an example of an affiliate that offers retargeting.

Email Marketing

Email marketing is the targeting of consumers through electronic mail (email). In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

Loyalty
Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes. Examples of loyalty affiliates are Virgin Velocity and the Qantas Mall.

Price Comparison

A price comparison website is a website that compares the price of a particular product or service in different stores or from different companies. Examples would be Shopbot and MyShopping.

Social Media

Social Media is  primarily desktop or mobile phone based applications and tools built to share information among people. Social media includes popular networking websites, like Facebook and Twitter. Examples are social media influencers.

CPA Networks

CPA Networks are also known as sub-affiliate networks. Whereas a traditional affiliate network (e.g. Commission Factory) is functioning as a mediator between merchants/advertisers and affiliates/publishers, CPA networks are working as yet another link in the chain between the merchant and the affiliate. The CPA Network acts as the affiliate and the CPA Network’s affiliates act as sub-affiliates to a merchant’s program. Examples are VigLink, Skimlinks and rewardStyle.

Incentivised Cashback Site

A Cashback Site is a type of reward website that pays its members a percentage of money earned when they purchase goods and services via its affiliate links. Examples are Cashrewards and Shopback.

Video

A Video affiliate is someone who is promoting an advertiser through online videos. An example would be MagicLinks.

Software

An example of a Software affiliate is Honey, which is a browser extension created to promote brands and convert sales.

Mobile App

Mobile App affiliates are mainly promoting advertisers through their app. An example of a mobile app affiliate is Raiz Invest.

Cart Abandonment

Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, but exit without completing the purchase. A Cart Abandonment affiliate helps convert those visitors that have left items in their shopping cart usually by following up with those customers via e-mail.

On Site Abandonment

Abandonment is an e-commerce term that refers to a situation when a visitor accesses a website but terminates any actions by leaving the page. The abandoned activities the advertiser desires may include purchasing a product or service, or completing an online survey. An On Site Abandonment affiliate helps convert those visitors that show exit intents. This is usually done by on site pop ups.

Pay Per Click Policy

  • Yes, I would like to allow affiliates to promote with PPC = the advertiser allows affiliates to promote them on search engines such as Google, Yahoo, Bing etc.
  • Allow Direct Linking = the advertiser allows the affiliate to link directly from their search engine ad to the advertiser’s website rather than going to the affiliate’s website first
  • Allow Brand Bidding or related terms = the advertiser allows the affiliate to use their brand name in the search engine ad copy
  • Allow Trademark/Brand in the URL = the advertiser allows the affiliate to use the brand’s name in the URL shown in the search engine ad
  • Allow affiliates to negotiate these terms = the advertiser is open to discussing the above policies on a case by case basis
  • List any keywords that you do not want affiliates to use = the advertiser doesn’t allow the affiliate to use specific words within their search engine ads when promoting the brand