Learn more about what's been enhanced in platform reporting capabilities and the Placements Marketplace.
Comparison Data added to Custom Reports
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By including comparison data in custom reports, brands can now analyse the effectiveness of their marketing initiatives across different campaigns over time with ease.
Grow and Elevate advertisers can track KPIs unique to their business and evaluate the effectiveness of their marketing strategies. By identifying trends and patterns in their program performance, brands can make informed decisions for future campaigns and partnerships, leading to optimised performance.
Benefits
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Performance Evaluation: Advertisers can assess the effectiveness of their advertising strategies and campaigns over time by comparing key metrics such as transaction commissions, conversion rates, and return on investment (ROI). This allows them to identify trends and patterns in their advertising performance and make informed decisions for future campaigns.
- Optimisation Opportunities: Identify areas for improvement based on historical performance data.
- Budget Allocation: Allocate resources wisely by investing more in successful strategies and adjusting or reallocating budget from underperforming ones.
- ROI Demonstration: Use data to justify advertising expenditures and showcase campaign effectiveness.
- Long-term Strategy: Gain insights into long-term trends for informed decision-making and strategic planning.
Enhanced filtering added to Placements Marketplace
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All advertisers can now filter placements by country and commercial type. Easily determine which opportunities are the perfect match for upcoming campaigns with these new filters in the Placements Marketplace.
Benefits
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Targeted Audience Reach: Advertisers can specify the countries they want to target, ensuring their ads are shown to the most relevant audience in specific geographic locations.
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Localisation: By targeting specific countries, advertisers can tailor their ads to suit local preferences, languages, and cultural nuances, increasing the effectiveness of their campaigns.
- Efficient Budget Allocation: Advertisers can allocate their advertising budget more efficiently by focusing on countries with higher potential for engagement or conversion, maximising their return on investment (ROI).