---
title: Diversifying your affiliate program
description: Why it is important to work with a range of different affiliates and how to go about it.
---

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# Diversifying your affiliate program

## Why it is important to work with a range of different affiliates and how to go about it.

It’s important to add diversity to your affiliate program, so the program is not relied on by one or a handful of affiliates. Diversifying the range of affiliates on the program ensures you’re reaching a variety of customers whilst creating a holistic program. For example, partnering with a mixture of Cashback, Coupon, Loyalty, Comparison, Content and Influencer partners provides a great range of reach for your brand whilst not being too reliant on a specific type of affiliate. 

Having a diverse and balanced affiliate portfolio is important. Being over-reliant on 1-2 affiliates driving the bulk of sales for a program is risky. Explore new opportunities that align with the program objectives to diversify the program.

Diversity in the affiliate channel allows to try or test new promotional methods for a program, with minimal risk as all of this will always be on a Cost Per Acquisition model.

The most successful affiliate programs have a broad and balanced affiliate mix, with different types of promotional methods.  An article on [affiliate diversification and its importance](https://blog.commissionfactory.com/affiliate-marketing/the-importance-of-diversification-for-your-affiliate-program) to an affiliate program can be found on the Commission Factory blog.

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