Datafeed best practice guide

Product feeds are used for a range of applications, both within Affiliate Marketing and within online marketing wherever it is important to include specific product information within the advertising. The advantage of product feeds is that an eCommerce merchant can easily communicate information about a large number of products, or about changes in pricing or availability of those products, or both, to partners and affiliates. Hence, feeds tend to be particularly important for retail, mobile and travel retailers as their product offering varies continuously based on merchandising, pricing and availability.

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