---
title: Reports - Visitors
description: The visitors report shows the location of customers that are purchasing. You can find this under Reports - Visitors. By default, the visitors report will be graphed against conversions, however to cha
---

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# Reports - Visitors

The visitors report shows the location of customers that are purchasing. You can find this under Reports - Visitors. By default, the visitors report will be graphed against conversions, however to change this metric simply click on the dropdown box and select the applicable measurement.

Your graph can be measured against:

- Clicks
- Impressions
- Sale Value
- AOV *(Average Order Value)*
- Conversions
- Conv. Rate *(Conversion Rate, CR%)*
- Commission
- Avg. Commission *(Average Commission Per Sale)*
- *EPC (Earnings per click - affiliate report only)*

**Date Ranges**

To adjust the date range for the customers report, clicking into the field will give you common options such as *Last Week* or *Last Month*, or *Custom* where you can specify the date ranges you would like to search.

                                                  

**Filtering Visitors**

To filter your visitors report, simply type in the location you would like to narrow down and the system will match this to a record. Your visual graph will also change to reflect this search. You may also filter by type simply by clicking the **Filter** button and checking the locations in question.

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