Partnership Types and Strategies
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      Placement Commercial Options

      Understanding Placement Opportunities: CPA Increases, Flat Fees, and CPC fees

      Advertisers have a default CPA rate, which generally applies to all of the affiliates on your program. From time to time, there may be opportunities for placements or exposure with affiliates. In exchange for increased promotion on the affiliate's site, they may require an increased rate for the duration of the campaign. Often you can get better placements with a higher/competitive increase. A lot of our affiliates promote any upcoming opportunities via the Commission Factory Placement Marketplace.

      CPA increases

      Some placement opportunities require advertisers to increase their normal CPA rates for that specific affiliate over the duration of the placement. This marginal increase may be specified within the placement opportunity description. 

      Flat fee bonus

      In some cases, affiliates may require a one-off fee for the placement. This is often referred to as a placement/tenancy fee or paid placement. This means that rather than increasing the CPA rate in exchange for exposure, the advertiser is required to make a flat fee payment instead (or in addition to the CPA increase). These fees can be paid as bonus payment through the Commission Factory dashboard and will be charged to the advertiser in the next invoice.

      Cost-per-click (CPC)

      The cost-per-click (CPC) model allows advertisers to pay affiliates a set fee for each click generated from the placement. Unlike CPA increases or flat fees, CPC focuses on driving traffic to the advertiser’s website rather than immediate conversions.
      When to use CPC: CPC placements are ideal for generating high levels of traffic or visibility during a specific period, particularly if the campaign goal is to boost brand awareness or site visits rather than direct sales. CPC placements offer flexibility and can complement CPA increases or flat fee arrangements, depending on your campaign objectives.
      How CPC works: Advertisers agree on a fixed cost per click with the affiliate. This fee is multiplied by the number of clicks tracked during the campaign.
      Valid Clicks and Compliance Measures: To ensure accuracy and fairness, compliance measures are implemented to attribute only valid clicks to placements. These are referred to as “CPC Count” in reporting.
      1. Placement Start and End Dates:
        • Only clicks that occur within a placement’s defined "Start Date" and "End Date" are attributed to that placement.
      2. Bot Exclusion:
        • Clicks are excluded if a known bot is detected.
        • Our system uses Awin’s latest bot detection list to identify and exclude fraudulent activity.
      3. Duplicate Click Prevention:
        • Clicks are excluded if the same visitor clicks on the same creative within 10 minutes.