What's the difference between a CPA increase and a paid placement.
Advertisers have a default CPA rate, which generally applies to all of the affiliates on your program. From time to time, there may be opportunities for placements or exposure with affiliates. In exchange for increased promotion on the affiliate's site, they may require an increased rate for the duration of the campaign. Often you can get better placements with a higher/competitive increase.
In some cases, affiliates may require a one-off fee for the placement. This is often referred to as a placement/tenancy fee or paid placement. This means that rather than increasing the CPA rate in exchange for exposure, the advertiser is required to make a flat fee payment instead or in addition. These fees can be paid as bonus payment through the Commission Factory dashboard and will be charged to the advertiser in the next invoice.