What is a coupon?
Voucher or coupon codes are created by the merchant and offer unique discounts or incentives to buy. They can be created for individual affiliates giving them an advantage or further increased conversions for their websites but can also be utilised for offline marketing methods as sales are tracked by their unique voucher code.
Coupon codes can also be relatively generic in their nature and have extended options on their use - dependent upon your eCommerce software of course where you can set start and expiry dates.
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