FAQ, Pro’s & Con’s
A browser extension is a software tool that sits in the corner of your browser. The extension will prompt customers to engage once on the advertiser's website. This means customers won’t have to follow affiliate links, in order to earn cash back or points from affiliate partners.
There are different types of browser extensions including cashback, coupon and loyalty extensions. This can often mean customers may have a choice between multiple browser extensions to engage with. If a customer engages with a browser extension, the cookie will drop and the commission will be awarded to the affiliate’s browser extension. It’s important to note that if a customer engages with multiple browser extensions, the commission will be awarded to the last click.
Will a browser extension override an affiliate?
Because affiliate marketing operates on a last-click basis, if a customer interacts with a browser extension at checkout, the cookie will drop and commission will be awarded to the last click.
For example, if a customer clicks from a content site, adds items to their basket on the advertiser page and once at checkout the customer engages with a browser extension tool, the commission will be remunerated to the browser extension tool as it’s considered the last click.
How do browser extensions add value?
Browser extensions are a fast, easy way for customers to earn points, coupons or cashback on their purchases without having to go directly to an affiliate site first. Customers who download these extensions are typically active shoppers who value being prompted at checkout. From an SEO standpoint, browser extensions help lower bounce rates as they encourage the customer to engage with the extension, remain on the checkout page and convert.
Does a browser extension add incremental value?
The common questions advertisers ask about browser extensions is whether they provide incremental value. With our browser extension partners, research shows that often the user will land on the checkout page, and abandon the journey in search of a discount or incentive. This means the user deviates from the journey entirely, leaving the possibility of losing the sale altogether. Browser extensions keep customers on the checkout page and offer incentives immediately so the customer is less likely to abandon the customer journey.