2024 Affiliate Marketing Calendar

This calendar shows the dates for public holidays for Australia and Malaysia, key sales periods, and affiliate industry events.

Click here to download the full 2024 Affiliate Marketing Calendar for Australia

Click here to download the full 2024 Affiliate Marketing Calendar for SEA

An affiliate marketing calendar has all the key marketing dates for the year to help retailers and affiliates plan their marketing strategy well in advance. It includes major national and international holidays, sales periods, and celebration days to drive engagement and sales through content and promotions.

Commission Factory has put together these key dates in the 2024 Affiliate Marketing Calendar, so you'll never miss an important event or sales period in 2024. Here is a month-by-month overview of what to expect:


Consumers will be eager to spend their end-of-the-year Christmas gift vouchers and money, so it's a good month for sellers and shoppers. Consider dates like New Year's Day and Chinese New Year to create hype and engagement.


Love is in the air in February, as demand for chocolates, flowers, and romantic getaways are expected to rise on Valentine's Day.


A month of remembrance, respect, and celebrations - March brings about essential dates for social media, such as International Women's Day and the start of Ramadan.


Consider increasing your retail efforts at the start of the second quarter – with Easter celebrations coming up this month!


Mid-year sales begins! Brands can also look forward to Mother's Day to create promotional events for mothers.


Singapore officially enters the Great Singapore Sale shopping season. Meanwhile, the colder month in Australia prompts further mid-season sales.


Although July may seem like a slower month for promotions, brands and affiliates should consider planning for the busy seasons ahead and stocking up on products.


Retailers targeting Malaysian shoppers can take advantage of its Independence or Merdeka Day. Alternatively, it's another great month to grow your email list in preparation for the upcoming months.


eCommerce retailers in Malaysia and Asia can look forward to events like the Super Shopping Sale and MyCyberSale to create promotional efforts and events.


The spooky season is here! Halloween is a great time to get creative with content and generate promotional bundles and discounts.


The busy period officially starts with must-know dates such as Singles' Day, Black Friday, and Cyber Monday. Consumers are exceptionally active this month, so it's an excellent time to capitalise on the leads accumulated over the previous months.


The year is officially ending, but the sale isn't! With Christmas and Boxing Day coming, it's a good time to give it a last push for sales in the year.



With so many exciting (and important!) dates coming throughout the year, brands and affiliates are advised to familiarise themselves with the dates and begin planning ahead to ensure a profitable 2024.