Technology has made it easier than ever before to sell goods and services worldwide. But control has shifted from the retailer to the customer.
Buyers now have their choice of channels — and if marketplaces and sellers don’t make the experience fast, seamless, and pleasant, they will take their business elsewhere.
Today, achieving success means taking a customer-focused view: understanding who your audience is and what is most important to them, and delivering service to match. This goes beyond making sure goods match their description to delivering clear, timely communication, fast shipping, simple options for payments and easy issue resolution.