Promotions are similar to a coupon code or offer, however promotions do not rely on a specific coupon code being entered at checkout to redeem the offer.
A great example of a promotion could be an advertiser offering free shipping on all orders for a specific month, or a 30% off storewide promotion to make room for new stock. Affiliates can be very powerful to circulate advertiser promotions and to increase awareness of the promotion.
For an advertiser, adding a promotion, go to Creatives - Promotions and add in the details of the promotion, including the title, offer details, terms and conditions, deeplink url if required, start and end date.
For affiliates, you can access promotional links in your account by going to Creatives - Promotions. You can grab individual promotional links here, filter by advertiser or you can export in CSV, JSON, ZML formats. Affiliates can also create a promotions url where you can access promotions anytime, without needing to login to the dashboard to retrieve.