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Suspension Catalogue

Our suspension catalogue is a comprehensive list of the different compliance breaches that can result in an affiliate's account suspension from the network.

Brand Bidding

  • Running Google Ads on brand plus coupon or code terms that link through affiliate tracking
  • Bidding directly on an advertiser's brand name or misspellings without approval
  • Creating ads that appear to be the advertiser's official ad but redirect through an affiliate link

Fraudulent / Manipulated / Unethical Traffic

  • Generating fake transactions using stolen or fake customer details
  • Driving traffic through bots, forced pop ups, or misleading redirects
  • Encouraging customers to complete a purchase with the intention of cancelling or refunding it

Low Quality Website

  • Pages with little to no original content, such as scraped or auto generated pages
  • Sites filled with broken links, excessive ads, or misleading information
  • Publishing expired, invalid, or inaccurate offers as active deals

Multiple Accounts, Same Promotional Methods

  • Running multiple accounts that promote using the same website or traffic source
  • Using different accounts to drop multiple cookies for the same customer
  • Splitting identical activity across accounts to avoid detection or limits

Replicated / Lookalike Website

  • Copying another website's layout and content to appear identical
  • Using a domain or branding that mimics a known affiliate or advertiser
  • Republishing stolen articles or product pages as original content

Tracking Manipulation

  • Triggering affiliate clicks or cookies without a genuine user click, for example auto redirects or hidden iframes
  • Overwriting another affiliate's tracking after a customer has already reached the advertiser's site
  • Firing tracking on page load or at checkout without any user interaction

Unverifiable Promotional Method

  • Traffic coming from unknown sources with no clear referrer or URL
  • Refusing or failing to explain how traffic is generated when asked
  • Using undisclosed channels, such as hidden networks or third-party media buying

Please feel free to view the network guidelines informed by IAB UK code of conduct for voucher codes: https://www.iabuk.com/standards-guidelines/performance-marketing-advisory-group-code-conduct-vouchers

To see our Code of Conduct for Coupon and Offer Affiliates, please visit our Help Centre article here