Supported banner sizes, requirements and suggestions
A banner needs to be eye-catching, on-brand, and optimised for performance. Here are the key requirements to keep in mind when creating a banner for your affiliate program:
Visual Design
- Clear and attractive layout: Use a clean design with a strong focal point.
- Brand consistency: Include your logo, brand colours, and fonts.
- High-quality images: No pixelation; use professional graphics or illustrations.
- Minimal text: Keep it concise—people scroll fast.
Messaging
- Strong headline: Grab attention quickly.
- Clear value proposition: What’s in it for the viewer?
- Call-to-action (CTA): Use verbs like “Shop Now,” “Learn More,” “Get Started.”
What if I don't have a creative team?
As part of your setup, we require 6 evergreen banners.
If you don’t have resource to create these, we have a couple of suggestions that might be useful to you. The below are free AI tools that enable you to create banners of your choosing based on your website URL, using your brand colours and tone.
- Chat GPT
- Creatopy - They offer a 7-day free trial, and you can decide whether to continue with their service after that.
Please note, the above are external tools and not affiliated with Commission Factory.
These are just suggestions to help speed up the process—feel free to use any method that works best for you.
Common Sizes
The below banner / display sizes are the most common and what we would recommend every program has as core sizing:
(Width x Height), in pixels (px).
- 300 x 250
- 250 x 250
- 728 x 90
- 468 x 60
- 160 x 600
- 120 x 600
Try to keep banner file sizes under 100kb if possible, .gif, .jpg, .png are preferred.
Additional sizing we support:
- Ad Block Banner (160 x 400)
- Button 1 (120 x 90)
- Button 2 (120 x 60)
- Feature Phone Large Banner (216 x 36)
- Feature Phone Medium Banner (168 x 28)
- Feature Phone Small Banner (120 x 20)
- Full Banner (468 x 60)
- Half Banner (234 x 60)
- Half Page Ad (300 x 600)
- Large Rectangle (336 x 280)
- Leaderboard (728 x 90)
- Medium Rectangle (300 x 250)
- Micro Bar (88 x 31)
- Mobile Leaderboard (320 x 50)
- Rectangle (180 x 150)
- Sidebar (150 x 300)
- Skyscraper (120 x 600)
- Smartphone Static Banner (300 x 50)
- Square Button (125 x 125)
- Square Pop Up (250 x 250)
- Vertical Banner (120 x 240)
- Vertical Rectangle (240 x 400)
- Wide Skyscraper (160 x 600)