When monitoring your affiliates’ performance, there are several warning signs that indicate you should further investigate for potential compliance breaches.
The first thing to look for is a rapid increase in affiliate’s performance. If an affiliate suddenly jumps from no sales to a hundred in a day, that is a sign to investigate their website, contact them, and try to figure out how exactly they drove those sales.
Another warning sign is a conversion ratio above your program average. If most of your affiliates are converting 2% of the time but one is converting at 8%, it can be a fairly strong indicator that they are trademark bidding. Conversely, very low conversion rates are often a sign of cookie-stuffing.
In addition to monitoring the metrics, it’s helpful to have regular conversations with your top affiliates in order to keep track of how they are driving traffic. Create a routine to regularly check the your account for any new performing affiliate that you may not be familiar with.