Evaluating an affiliate application

When you review affiliate applications there can be questions as to how to do this effectively and to ensure only the right affiliates are joining your program.

 

Below we have outlined some of the indicators that you can choose to question for further clarification or decline the affiliate:

  • Does the traffic source resolve correctly?
  • Does the website content match up with your vertical?
  • Has the affiliate categorised their website correctly?
  • Do they have a decent level of traffic, social media following etc.
  • Are they promoting by a permitted marketing method according to your terms and conditions?

If the answer is no to any of the above, feel free to decline the application or contact the affiliate for more detail.

Additional red flags to be aware of which are not as common:

  1. Trademark or Brands in the URL

    If an affiliate has websites that contain trademarked terms or brands that are not theirs then is a good indicator of an affiliate that may not be the best fit for you.
     
  2. Nonsensical Website Descriptions

    If an affiliate has used descriptions that make no sense then this can indicate a poorer performing affiliate.
     
  3. Inappropriate Content

    If the program promotes content that doesn’t align to your brand image/equity/values etc. then this is a good indicator to not partner with the affiliate.

  4. Malware Warning

    Whilst we have put in a place the inability for a site to be added to our network if it contains malware we cannot guarantee this 100% as the malware may have been placed on the site after our initial verification. Malware may not always be intentional and could be due to a hacker or exploiter having gained access to an affiliate's website. Make the affiliate aware that your browser notified you it may not be a safe site to browse to by sending them a message. If no response or this warning hasn't changed after a few days then opt to not allow this website.